Video Marketing Guide for Brands to Survive on Social Media in 2018

With festivity around the corner, it’s time to welcome the New Year with open hearts. 2018, as predicted by specialists, would be the year of video marketing. The usage of social media cannot be ignored in today’s time. Everything and everyone are related to social media irrespective of the age.

Technological advancements have made us come closer to social media, not only personally but professionally too. We already know that companies promote themselves and their products actively on social media. Video marketing on social media is the next big thing in 2018. The video will clearly dominate the future in all aspects.

Brands need to realize its importance sooner and consider these points while marketing on social media through videos:

1.      Engaging content

Content is the king and will remain so in 2018. Creating corporate videos is no easy job. We need reputed Digital Marketing Company in Dubai, customers no longer want to watch the videos in which you talk only about your company, but videos that are relatable to them. They don’t want to be sold to; they want to relate and engage in the same.

2.      Short attention spans

With decreasing attention spans every year, customers don’t want to read an entire article to know about something, they prefer watching videos. Even while watching videos, they have shorter spans and judge within a few seconds of the video, whether they want to continue watching or not. So as a Brand you would have to make sure about 2 things-

a)      Making shorter videos

b)      Making the relatable video right in the beginning or creating suspense.

3.      Understanding various social media platforms

Every social media has its way of working. Considering video marketing, there are different algorithms and ways to understand each platform’s reach and engagement. The brands would need to know about every platform that they are marketing on and make the videos considering respective instructions and guidelines.

4.      Go up with updates

The digital world grows a little more daily, introducing new updates and features for various social media apps. Whatsapp now has 24-hour stories, Instagram and Facebook have gone into the live- stream, YouTube is updating itself regularly to provide better videos and quality.

As a video marketer, you will have to keep a close eye on all the updates because you never know what’s in the pocket of the makers for 2018. Keeping up with updates and generating videos as per new features would be important.

5.      Going live with live

With Instagram and Facebook streaming live option, video marketing has already taken a new turn. Just a few days back Jacqueline Fernandez did a live session of unboxing her signature makeup line. This is the perfect example of video marketing. Brands need to understand the importance of live and focus on it for 2018.

When we talk about video marketing, it is surely not an easy one. There goes a lot behind making a video and marketing it. There are various corporate video production companies, SEM agencies, and Web design Company in Dubai that cater to the needs of brands for efficient and effective video marketing. Good luck to all the brands for an amazing 2018.

ENH Media

Website: https://enhmedia.com/

Email: info@enhmedia.com

Contact: +971 4 2390828 / 9